Lacoste Unveils Spring/Summer 2027 Collection at Paris Fashion Week
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
The Lacoste Spring/Summer 2027 runway show unfolded at the iconic Court Philippe-Chatrier. The set design paid homage to the raw beauty of earthy materials, their rich textures and tones, and the industrial machinery used to produce the famous clay courts. Inspired by this signature red clay, the entire show space was awash in rolling earth. The guest seating also nodded to the clay factories, whi
