Lacoste incorporates 290 crocodiles into special edition Alpine race car
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
The tongue of Lacoste's reptilian mascot served as the unlikely inspiration for this one-off Alpine A290 Rally, with all-red interiors designed to feel like "stepping into the crocodile's mouth". The concept, called Beware of the Crocodile, was created in collaboration with sportscar maker Alpine and offers a contemporary take on a rally car with widened The post Lacoste incorporates 290 crocodile

