Lacoste celebrates tennis star Novak Djokovic's GOAT status with new collection
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
French sportswear brand Lacoste has reimagined its crocodile logo as a goat for a second year running, releasing an 11-piece capsule honouring ambassador Novak Djokovic, with a gold-logo polo limited to 100 units at its London flagship.
