Lacoste builds on new visual identity with ‘Life is a Beautiful Sport’ campaign
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Lacoste has launched a new global brand campaign which marks the return of its ‘Life is a Beautiful Sport’ message, continuing its historic bond with tennis and featuring brand ambassador Novak Djokovic in a short […]
