Labubu’s Creator Kasing Lung Gives USM Cabinets A Playful ‘Monsters’ Makeover
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Kasing Lung’s mischievous Labubu has stepped off the toy shelf and into furniture at Milan Design Week 2026. Partnering with USM and Lane Crawford, Lung unveiled “Beautiful Thing!”, a playful reimagining of USM’s modular Haller cabinets featuring his Monsters artwork. Each unit doubles as storage and collectible, complete with certificate and NFC authentication. The launch also introduced Labubu B
