L’Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity. Veteran exec and Lancôme global brand president Vania Lacascade joins the Glossy Beauty Podcast to share the strategy leading the conglomerate's next wave of product innovation.


