Kylian Mbappé joins On as sportswear brand enters “the beautiful game”
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
5-Axis Cultural Radar
Swiss sportswear brand On has signed football superstar Kylian Mbappé as it makes its first major move into the football market. The partnership will see the France captain become a global ambassador for On, and work directly with its product teams on the development and testing of future football footwear and apparel. The move also...


