Kraft turns Parmesan into a bag charm for cheese emergencies
Culture Index
Score Breakdown
Relevance
0/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Kraft Natural Cheese has shrunk its grated cheese shaker into a clip-on bag accessory, giving fans a portable Parmesan supply wherever lunch takes them. Called ‘Pocket Parm’, the miniature bottles come with colourful collectible charms and contain actual cheese. The limited giveaway also previews three new flavours: Tomato Basil Parmesan, Garlic Herb Parmesan and Grated […]
