Kraft Heinz pours nearly $100M more into marketing to drive turnaround
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
