Koto revives an 80-year-old wordmark to rebrand Norton Museum of Art
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
10/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The new branding system pays homage to the institution’s history while bringing it firmly into the future, with colours inspired by Florida’s landscape and a redrawn seal.
