Koto dug into the archives and revived an 80-year-old wordmark to rebrand Norton Museum of Art
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
The new branding system pays homage to the institution’s history while bringing it firmly into the future, with colours inspired by Florida’s landscape and a redrawn seal.
