‘Kong x Godzilla’ Ride Set to Open at Korea’s Lotte World This Month: It’s ‘Extremely Immersive’ (EXCLUSIVE)
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Legendary Entertainment’s first theme park attraction, “Kong x Godzilla” at Lotte World in Seoul, opens July 24, marking the studio’s entry into location-based entertainment after several years of development on the project. “It was a big priority for me when I joined Legendary nine years ago,” James Ngo, Legendary’s executive VP of franchise management, tells […]
