Knix embarks on its biggest wholesale expansion, opening in 350 Target stores
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
The 13-year-old company has surpassed $1 billion in DTC sales to date while seeing a 90% year-over-year increase in wholesale sales in North America. Now, the company is pushing even further into wholesale as it launches KT by Knix, its youth-oriented sub-brand, in over 350 Target stores across the U.S.
