KitKat’s Little Breaks campaign rewards those who look twice
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Created by VML UK, the work turns the brand’s iconic logo into a canvas for hidden, hand-drawn scenes, reminding audiences of the value of slowing down
