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KitKat’s ‘Have a break’ platform makes Cannes Lions Creative Brand shortlist

Campaign / 22 June 2026 / 8h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

9/15

Depth

1/15

5-Axis Cultural Radar

VML London created the platform and OpenMind handled media.

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