KitKat reimagines packaging as signal-blocking smartphone pouch

Creative agency Ogilvy has created a special edition packaging for KitKat that doubles as a kind of tiny smartphone jail once the biscuit is removed, allowing users to "have a break" from their hyperconnected lives. Developed by Ogilvy Colombia and KitKat Panama, the Break Mode wrapper essentially acts as a Faraday cage – an enclosure The post KitKat reimagines packaging as signal-blocking smartph