KitKat heist: how VML turned real crime into meme gold
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.
