KitKat creates a wrapper that blocks phone signals
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
KitKat Panama has created a limited-edition wrapper that turns the brand’s famous break into a phone-free moment. Developed with Ogilvy Colombia, the “Break Mode” packaging uses Faraday cage technology to temporarily block smartphone signals when a device is placed inside. Calls, mobile data, Bluetooth and GPS are cut off, giving people a physical way to […]
