Kim Kardashian on sculpting an architectural universe for Skims: ‘I want people to feel like this is their safe space’
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
3/15
5-Axis Cultural Radar
As the first standalone Skims store opens in the UK, Osman Ahmed talks to Kim Kardashian and her longtime collaborator Rafael de Cárdenas about creating ‘comfortable, safe and sexy’ spaces for the apparel brand that began in her closet
