Kim Jones Is Launching an Eponymous Label
Culture Index
Score Breakdown
Relevance
14/25
Freshness
20/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
In his first big move since leaving Dior Men in 2025, the designer is starting his own gender-neutral brand. “It feels like the right moment to do something under my own name again,” he says.
