Kill 2 Birds’ Jonathan Ouellette Blasts Hyper-Personalization

“There’s so much talk about advertising becoming completely individualized, with every message tailored specifically to you, based on what you like, what you do and what you’ve looked at,” Jonathan Ouellette co-founder and ECD at creative studio Kill 2 Birds, tells Muse. That’s all well and good, but he believes “the best campaigns create cultural moments. […] The post Kill 2 Birds’ Jonathan Ouell