Kia sculpts Nadal a car from tennis-court clay
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Kia has given Rafael Nadal a car made from the surface that made him famous: a full-size clay model of its EV4 GT, using material taken from tennis courts where he played. The tribute marks a partnership that began in 2004, before Nadal won his first Grand Slam, and draws on a creative connection between […]
