KFC unveils global rebrand centred on its iconic bucket
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Enter the ‘Bucketverse’: the fast-food giant’s updated identity by JKR encompasses a refreshed logo, expanded colour palette and a new-look Colonel Sanders
