KFC leans into absurdity with pickle-filled puffer jacket drop
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
KFC has launched a one-of-a-kind “Pickle Puffer” jacket filled with real pickle juice and sliced gherkins to promote its new Pickle Mania menu. Created by agency Here Be Dragons and brought to life by
