KFC Gives Colonel & Brand A Global Makeover Without Changing The Original Recipe
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Image courtesy of JKR and featured with permission As chicken continues to dominate fast-food menus around the world, KFC is giving itself a fresh coat of batter. The brand is kicking off a refresh that goes far beyond what’s inside the bucket, from new sauces to redesigned restaurants. Read full article

