KFC Canada turns thirst traps into ‘Kwench traps’ for new drink menu
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
The Courage campaign uses influencers, social posts and fan-made “Kwench traps” to introduce the line.
