Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel plannin
