Kentucky Derby Delivers Record Audience for NBC and Peacock as Trainer Cherie DeVaux Makes History
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The annual Run for the Roses on Saturday was a historic moment for women in horse racing as Cherie DeVaux became the first female trainer to win the Kentucky Derby. DeVaux’s story plus other firsts that were poised to be achieved by jockeys, trainers and horses at this year’s derby drove the live audience on […]
