Kellogg’s just dropped something inside cereal boxes you haven’t seen in years
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this summer, rolling out cereal boxes with either classic in-box playable toys or collectible items inspired by the animated movie franchise. When and where to find them Beginning April 26, customers nationw


