KAWS turns Absolut’s bottle into a collector’s canvas
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Absolut Vodka has turned its bottle into an artwork again, teaming up with KAWS for a limited-edition Artist Edition featuring his signature XX motif, CHUM character and a specially commissioned painting. The collaboration has a neat piece of history behind it. In the 1990s, before the museum shows and global collectables, KAWS painted over an […]
