KATSEYE and Matrix Team Up for Empowering (and Energetic) Haircare Collab
Culture Index
Score Breakdown
Relevance
21/25
Freshness
15/25
Authority
9/20
Brand Signal
3/15
Depth
11/15
5-Axis Cultural Radar
Boba tea? Gnarly. Pop girl groups? Also gnarly. But the gnarliest of all is KATSEYE’s new role as the Global Brand Ambassadors of pro haircare brand Matrix. The “Touch” songstresses just announced the

