K-pop without the K: BTS’ English-heavy comeback sparks debate over cultural identity
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
BTS’ comeback album Arirang is topping the charts – but fans are divided over the lack of Korean lyrics. Is this a necessary sacrifice for chart success?
