Julie Cartwright on Pvolve’s prolific partnership strategy with beauty, wellness and fashion brands
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
10/15
5-Axis Cultural Radar
Since its launch in 2017, fitness brand Pvolve has partnered with dozens of companies including beauty brands like Tower28 and Lolavie; supplement makers Armra, Nutrafol and Tally Health; apparel bran
