Jules Boykoff’s ‘Kicking’ Is Clear-Eyed And Warm-Hearted
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Jules Boykoff loves soccer. He loves the feeling of the ball at his feet, he loves the rush of cheering on the Portland Timbers at the fortress that is Providence Park, and he loves the knowing hum that goes around a stadium when a player delivers a little moment of sublimity that isn't flashy enough to make the highlight reel. "It's a collective recognition of the tiny acts of soccer intelligence

