Jude Bellingham strips off for Calvin Klein’s latest campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Jude Bellingham is the latest star to strip down for Calvin Klein, fronting a new underwear campaign shot by photographer Oliver Hadlee Pearch. Revealed on 2 November, the campaign features the footballer in the brand’s Icon Cotton Stretch underwear. Photographed in Madrid last summer, the shoot centres on “the icon underneath”, an idea linking confidence […]
