Jonathan Bailey Knows Scent Can Have a Soul
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The actor is the new face of “I Will,” Armani’s first big men’s fragrance in more than 20 years. He opens up about his campaign, his vintage-clothing obsession, and what’s next.
