John Smedley unveils revamped website and receives second Royal Warrant
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
British heritage brand John Smedley has unveiled its newly redesigned website, “reflecting the growth of the brand’s direct-to-consumer business and its journey of digital transformation”.


