John Lewis swaps cash for a ‘Gran Cave’ in Christmas ad
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
John Lewis has enlisted Dame Kristin Scott Thomas and a talking toy dog for its 2026 Christmas advert, following a grandmother who abandons cash-filled envelopes to build her grandchildren a ‘Gran Cave’. Created by Saatchi & Saatchi, the three-minute film tackles a familiar gifting dilemma: when you don’t know what someone wants, money feels like […]
