John Lewis Partnership ramps up retail media push with Kevel deal
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
John Lewis Partnership has appointed Kevel to power its on-site retail media network across the John Lewis and Waitrose websites. The partnership will see Kevel’s AI-powered, API-first Retail Media Cloud used to support a bespoke advertising platform across JohnLewis.com and Waitrose.com. The move comes as John Lewis Partnership continues to build out its retail media...
