John Lewis names Boston United’s Lenell John-Lewis as brand ambassador
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Department store John Lewis has named Boston United striker Lenell John-Lewis as its newest brand ambassador. John-Lewis will front the retailer’s ‘Summer of Sport’ campaign and will also take on an advisory role as part of his ambassadorship. He’ll advise consumers on how to choose the right TV and surround sound. Devised by creative agency...


