John Geiger and Lids Expand Their "Misplaced Series" With a Bold NFL Collection
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
SummaryFollowing the massive success of last year's MLB collaboration, prominent sneaker and apparel designer John Geiger has reunited with Lids for the "Misplaced Series" NFL CollectionThe drop reimagines the iconography of 16 different NFL teams, utilizing Geiger's signature overlapping, disrupted logo placement to elevate traditional fan gear into highly collectible streetwearThe collection off
