Joe Freshgoods Opens Every Now and Then, a Store Rooted in Chicago Community
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Joe Freshgoods has spent the better part of two decades building worlds through sneakers, apparel and storytelling. Now, he's given those ideas a permanent space in his hometown.Just last week, the Chicago designer officially opened Every Now and Then, his first permanent retail space in the city's West Town neighborhood. Following a quiet soft launch earlier this month, the boutique is now open t
