Joanna Gaines says she and Chip lost sight of Magnolia’s purpose. 1 decision helped them find it again
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Every founder is subject to burnout , even the founders of a massive lifestyle, retail, and media brand . Joanna Gaines, co-founder of Magnolia , launched the brand alongside her husband, Chip, nearly 25 years ago. After gaining prominence for renovating houses on the HGTV show Fixer Upper , the two used their company to transform the city of Waco, Texas. They realized they needed to take a break.
