Jo Malone London activation premieres in Fortnite
Culture Index
Score Breakdown
Relevance
14/25
Freshness
19/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
The British luxury fragrance brand is using the Epic Games platform to plug its new Sea Salt & Bergamot Cologne through an immersive, exploration-based digital world.
