JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
For most designers, a piece of mold-stained paper would be something to throw away. For JiyongKim, it's a source of inspiration.The Korean designer has built his brand around the beauty of natural transformation. Since launching his label, Kim has amassed an archive of vintage garments, found objects and miscellaneous ephemera, often using them as reference points for the sun-bleaching techniques


