Jisoo’s new ALO campaign puts the spotlight on wellness
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
ALO has unveiled a new campaign, fronted by one of its global ambassadors Blackpink’s Jisoo. Jisoo has partnered with the brand on two previous occasions, once for an exclusive trainer launch in the autumn of last year and then again in March of this year. The marketing drive shows Jisoo balancing “movement and recovery to...
