JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Indian streamer JioStar is building commerce into a third revenue stream alongside advertising and subscriptions, entertainment CEO Kevin Vaz said at APOS 2026 Tuesday, pointing to live integrations with food delivery platforms and branded movie premiere partnerships as early evidence of a shift he expects to accelerate as cyclical pressure bears down on the Indian […]
