Jimothy the raccoon merch is taking over Etsy and Amazon
Culture Index
Score Breakdown
Relevance
3/25
Freshness
8/25
Authority
25/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Last week, Seattle resident Kiana Hall spotted an oddly bedraggled-looking raccoon running across her backyard. She took a video, posted it on Instagram , and named the creature “Jimothy” in her caption. Less than a week later, Jimothy has been seen millions of times online, is getting followed by citizen paparazzi, and now has his own merch. Every once in a while, an animal comes along with such

