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Jimothy the raccoon merch is taking over Etsy and Amazon

Fast Company 20 July 2026 13h ago
Jimothy the raccoon merch is taking over Etsy and Amazon
56
Relevance
3/25
Freshness
8/25
Authority
25/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Last week, Seattle resident Kiana Hall spotted an oddly bedraggled-looking raccoon running across her backyard. She took a video, posted it on Instagram , and named the creature “Jimothy” in her caption. Less than a week later, Jimothy has been seen millions of times online, is getting followed by citizen paparazzi, and now has his own merch. Every once in a while, an animal comes along with such
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