Jeremy Fall and Shake Shack Take Over the Original Madison Square Park Stand for One Morning Only
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary Shake Shack and chef Jeremy Fall have built a two-item breakfast menu that reinterprets his Short Order and Drugstore projectsThe collaboration runs for a single morning at Shake Shack's original Madison Square Park location and nowhere elseA "Breakfast Chopped Cheese" and an "Orange Dream Smoothie" make up the entire lineup, each co-created with Shack Executive Chef John Karangis Shake Sh
