Jemima Kirke on Her Marc Jacobs Campaign, Fashion Week Chaos and Why Jessa’s Style in ‘Girls’ ‘Doesn’t Appeal’ to Her
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Marc Jacobs is going cinematic this fall. For its Fall 2026 campaign, the fashion house enlisted Jemima Kirke and Rowan Blanchard to star in “The Swap,” a scripted micro-drama that turns an accidental handbag mix-up into a chase across New York City. Playwright and actor Jeremy O. Harris also makes a cameo. The project is […]
